Yes…it’s a long one! How invasive did you really think brands are in our lives? This is from a woman named Jane (really who cares) all I can say is that she puts on too much make up and drinks too much beer for a woman. I mean, Heiniken 3 times? And 3 and a half encounters with Durex, well, at least its not at different times otherwise I smell a whore…hmmm. I wonder what weed she’s smoking however, I’m pretty anxious to do one of my own, but I err…have a bad memory and a…life?? Well maybe i’ll get to it one day!

Would you do one of your own? Or is it just a waste of time? Here’s the source

I don’t need to tell you how awesome this really is, fruit juice boxes that are designed according to what fruit flavour it contains! This instantly goes under the category of innovative branding.  Designed by Japanese industrial designer Naoto Fukasawa, the packaging is much more appealing to the eye by imitating the actual fruit that the drinks flavour contains. Above we can see banana, strawberry, and kiwi fruit flavours. His designs have won more than 40 awards in the U.S and Europe.He says; “I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”

Wow, I’m impressed. I wish we saw more branding like this, well, not with meat of course. That would be seriously weird. Hit the jump for more designs from this project and an interview with the dude.

More designs

Interview with Naoto Fukasawa